/the framework
The PRIME Framework
A five-phase AI implementation process built for companies that have had enough strategy. Each phase is practical, sequenced for momentum, and designed to drive adoption past 70%.
Phase 1 of 5
Potential Mapping & Assessment
Before anyone recommends a tool, we map the landscape. Where does AI actually create value in your business — not in theory, but in the specific workflows your team runs today?
This phase covers a structured review of your current processes, data assets, team capabilities, and strategic priorities. The output is a ranked list of AI opportunities with estimated effort and impact for each. You'll know exactly which problems are worth solving and which vendor pitches to ignore.
Phase outputs
- —Prioritized AI opportunity map
- —Effort vs. impact matrix
- —Quick-win candidates for Phase I pilot
Phase 2 of 5
Roadmap & Strategy
Most AI strategies are either too vague ("we'll use AI to improve efficiency") or too tactical (a list of tools). Neither is useful.
This phase produces a 90-day execution plan tied to specific business outcomes. Priorities are sequenced by impact and dependencies — quick wins first, foundational investments second. You'll have a plan your team can execute without a dedicated transformation program or a change management consultant.
Phase outputs
- —90-day execution roadmap
- —Resource and budget estimates
- —Success metrics per initiative
Phase 3 of 5
Implementation Planning
Good implementation planning prevents the most common failure mode: deploying AI tools that nobody uses six months later.
This phase selects the right tools for your specific use cases, designs the workflows, defines success criteria, and sequences the rollout. The plan accounts for your team's technical capacity, change tolerance, and existing systems — not an idealized scenario.
Phase outputs
- —Tool selection rationale
- —Workflow design documents
- —Rollout sequence and dependencies
Phase 4 of 5
Migration & Execution
This is where I work alongside your team, not hand them a document and leave.
Hands-on implementation varies by engagement: building automation workflows in n8n or Clay, deploying custom Claude Code or ChatGPT integrations, configuring Copilot for your Microsoft 365 tenant, or migrating existing processes onto AI-augmented workflows. I build it, document it, and make sure your team understands what they've got.
Phase outputs
- —Built and tested AI workflows
- —System documentation
- —Handover to your team with training
Phase 5 of 5
Enablement & Adoption
Implementation without adoption is expensive shelfware. Most AI initiatives fail here — not because the tool didn't work, but because nobody taught people how to use it in the context of their actual job.
Enablement is role-specific training: what does this mean for your salespeople, your ops team, your marketers? How does it change their daily workflows? What does "good" look like? This phase also covers adoption measurement — how do you know whether AI is actually being used, and where it's delivering results.
Targeted enablement is how we push adoption past 70%, which is the number that actually moves the business.
Phase outputs
- —Role-specific training programs
- —Adoption measurement framework
- —Ongoing optimisation plan
/apply the framework
Ready to work through PRIME?
Schedule a 30-minute call to discuss which phase makes sense for where your company is right now.